European Bachelors in Tourism and Hospitality
This Bachelors in Tourism and Hospitality management course offered by Geneva School of Business and Economics in collaboration with FED education. Tourism and Hospitality industry plays vital role in an economy to bring foreign exchange and bring up the country.
In spite of repeated (security-related, economic, monetary, health etc.) crises, over a billion people travel around the world each year. Of course, there exist disparities in terms of which parts of the world are visited: twenty countries account for 80 % of visits (the mass market). In addition to its traditional visitors from North America, Korea, Australia and Japan, Europe is attracting more and more tourists from the BRICS countries. But the vast majority of tourists remain Europeans themselves, ever eager to explore their own continent.
Most tourists visit Europe for its cultural and artistic treasures: its extraordinary cultural capitals with their remarkable architectural heritage (Prague, Budapest, Rome, Madrid, Paris etc.), its beautiful artistic cities (Bruges, Florence, Venice, St Petersburg, Krakow, Dubrovnik, Salzburg, Seville, etc.) and its archaeological sites (Pompei, Delphi etc.). Europe’s capitals also attract tourists with their cultural events (festivals, concerts, plays, exhibitions etc.) and vibrant nightlife (Amsterdam, Berlin, London, Lisbon, Barcelona etc.).
In order to accommodate an increasing number of visitors whose demands fluctuate in line with the latest fashions, lifestyle changes and new modes of communication, the European tourism sector is always recruiting and offers excellent opportunities both for career growth and mobility between different professions in the sector. Those wishing to succeed in tourism must have good business intuition, a solid knowledge of the sector and the ability both to work enthusiastically in frequently changing teams.
While hospitality and catering are the leading recruiters, the air, rail and coach transport sectors, as well as the cruise industry, also employ a huge number of staff. Travel agencies and tourist attractions, such as theme parks, hire far fewer employees: just 50,000. Online agencies are recruiting more and more, however, and there is an increasingly large range of web-based job roles available, including those of influencer, community manager and online reputation manager.
Tourist offices, which are in charge of attracting tourists to a given region, are increasingly outsourcing work to communications and advertising agencies who, in turn, require regional experts to develop specific campaign images and slogans.
The FEDE European Bachelors in tourism and Hospitality Management course is a passport to exciting careers prospects and an international professional network. The tourism sector currently offers a large range of job opportunities, including with online operators. These offer package holidays covering everything from flights to trips and activities.
The European Bachelors in Tourism and Hospitality equips learners for the following job roles:
- Tourism development manager
- Policy officer for a tourist board
- Assistant hotel manager
- Hotel receptionist
- Catering manager
- Travel advisor
- Booking agent
- Service counter clerk
- Welcome officer
- Tourist guide
- Travel guide
Objectives and Skills
- Develop an excellent understanding of the tourism sector
- Be familiar with major tourist sites and attractions
- Be able to produce a travel program
- Be able to design an itinerary and excursion program
- Be able to calculate the profitability of a tourism product
- Be able to conduct market research
- Implement a 4Ps policy for a tourist product
- Use new technology to conduct research
The students should have following minimum requirement to be admitted to the program
Candidate for the course should meet the following prerequisites
- High School Diploma/Foundation degree or Baccalaureate or equivalents or
- Completions of Vocational education qualification or
- Swiss Baccalaureate
- Proof of English language proficiency
The course is open for both European and International students.
Medium of instructions and assessments
- Lectures and assessments will be held in English medium. Assessments includes online test, presentation, project writing and internship.
- Full time – 3 years (6 semester)
- Part time – 5 years
Mode of study
- Blended : Online and on campus
- Online through learning management systems
Required documents for admissions
Prospective students need to submit the following documents
- Copies of educational certificates including transcripts
- Copy of passport if international students
- Copies proof of English proficiency English if you are not a native speaker or have not done any courses in English medium.
Jan, June and October
Award and course accreditation
The students need to complete 180 ECTS to be awarded European Bachelors in Tourism and Hospitality by FEDE. FEDE bachelor degrees are accredited by accreditation organisations. Please check our accredited page for further information.
The course fee is CHF30’000 for the whole course. Students can to pay CHF5’000 per semester.
There are limited number of partial scholarship are available for Bachelors in Tourism and Hospitality. Students who wish to get partial scholarship should contact the scholarship department by sending an email explaining the situation.
Major areas of subjects included in the syllabus of Bachelors in Tourism and Hospitality. Contact admission for detailed syllabus
- Market research : Tourism sector
- Designing tourism products
- Communication and Distribution
- Prospects for innovation and new trends
- Digital marketing for tourism
- Regulations and tourism management
- Professional expertise
- European Modern Language