Executive Education

Professional Certificate in Digital Marketing

Digital marketing refers to the advertising done through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. Therefore, it is important for corporations to engage themselves in digital marketing.  This course is designed to help the marketing professional’s internal and external career growth, helping professionals expand their skills and access new job roles and responsibilities. It will help businesses to digitalize their activities by ensuring the implementation of an effective digital marketing campaign as part of the business’s overall strategy.

Learning Outcomes

At the end of completion of the course, the students will be able;

  • Develop skills and knowledge required to design and implement digital marketing strategy to increase the online visibility of the firm.
  • Measure and analyse performance indicators so as and improve the effectiveness of an organisation’s marketing activities.


Students who successfully complete the course will be awarded “Professional Certificate in Digital Marketing” by London School of Business and Social Sciences UK.

Target Audience

  • Marketing Managers
  • Digital Marketing officers
  • Chief Data Officer
  • Data Analyst
  • Digital Marketing Director
  • Mobile Strategy Manager
  • Online and Digital Communications Manager
  • Whoever interested in the topics of digital marketing

Learning Materials

  • PDF files and Slides
  • Problem solving exercises
  • Real world case studies
  • Open discussion forum among the participants
  • Online tests

Course accreditation

This is an executive training course. The course is accredited for CPD UK and internally accepted CPD standards, guidance and recommendation.

Course features

Students need to spend a total of 16 hours to complete.
There are no prerequisites for this course. Students are expected to how good working knowledge of English as all the course materials will be in English.
Starting Date
Online course – anytime
Residential – Please check the training schedule for time and location
Online fee – Rs 15,000
Residential – Rs 15,000


  • Basics of Digital Marketing
  • Implementing a Digital Strategy
  • Analyzing the Performance of a Digital Strategy
  • Developing and Optimising Online Presence