Digital marketing refers to the advertising done through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. Therefore, it is important for corporations to engage themselves in digital marketing. This course is designed to help the marketing professional’s internal and external career growth, helping professionals expand their skills and access new job roles and responsibilities. It will help businesses to digitalize their activities by ensuring the implementation of an effective digital marketing campaign as part of the business’s overall strategy.